Discover our exclusive new line of 2024 watches, designed for the modern trendsetter. At the core of every FI watch is a legacy of bold design and timeless craftsmanship. This is the standard we set—and the one we live by.

From bespoke collector builds to timepieces created for world-renowned personalities, our Private Projects turn vision into legacy. Work side-by-side with our master craftsmen to bring your one-of-one design to life.

The FI Circle features signature editions designed with elite athletes, artists, and innovators. These are more than watches—they're personal milestones, crafted to commemorate greatness.