At the heart of Froze International lies a bold yet disciplined vision: to redefine modern luxury through timeless design, mechanical mastery, and cultural influence. FI was not born from convention—but from the drive of creators, athletes, and visionaries who expect their timepieces to match the ambition they live by.

Founded at the intersection of high horology and cultural expression, the House of FI exists for a new generation of elites—those who transcend industries, shape movements, and leave nothing to chance.

While our roots are influenced by the unapologetic spirit of hip-hop, our soul is steeped in craftsmanship, legacy, and precision. FI is not loud for attention—it is bold by design.

Every watch we produce is a manifestation of obsession: Swiss automatic movements, gemstone precision, architectural bezels, and storytelling etched into every polished surface. From our flagship collections to limited-edition pendants, each piece is a declaration of identity, power, and permanence.

Every FI creation is engineered with technical discipline. From hand-selected diamonds to movement-calibrated bezels, nothing leaves our atelier without meeting elite craftsmanship benchmarks.

Custom is our standard. Whether it's a team logo, stage name, or birth year, your story is front and center—engraved, iced, and immortalized.

We fuse bold, instantly recognizable shapes with timeless luxury. FI chains, pendants, and watches are designed to command attention from across the room—and across the timeline.

FI forges exclusive partnerships with championship athletes, visionary designers, and cultural icons. Each limited-edition release is crafted to embody legacy, performance, and status—tailored to those who don’t just follow culture, but define it.

We don’t chase hype. We chase greatness. Every release, photoshoot, and product drop from the House of FI must deliver the standard of a luxury house—flawless execution with disruptive edge.